Yesterday my friend Eric Barnes shared a piece on his blog where he recommends hosting your own content instead of relying on Medium. I've always wanted to talk about that. Specially that Medium is blocked in my country for over 2 years now, which makes me get really frustrated when I see everyone posting on it and I can't have easy access to the content.
A couple of weeks ago I posted a poll on Twitter asking people why they post on Medium, these were the results:
I personally don't believe Medium gives you more exposure. I always land on Medium from a google search result or from another website pointing me to an article on it. Maybe some people do browse Medium, but not me.
If Medium is blocked in some countries, they control the content. They also may show ads whenever they want. So what's really driving people into posting on Medium rather than their own place?
I think it's because Medium has a great Content Editor that makes writing posts very easy; it's so easy to start writing on and publish your words in a matter of minutes. You don't have to worry about the design of your blog, and it's completely free.
I used to host my own blog and write static files in Markdown format, but I really wanted an easy interface where I can just start writing and be able to embed different blocks into my post. That's why I decided to replicate the Medium editor and build a blogging platform that I'd enjoy using.
You don't have to build your own thing; you can use WordPress on a small DigitalOcean droplet. If you're not a developer you can use its hosted service WordPress.org, or use Ghost which has a very nice interface that's even better than Medium.
Whichever way you pick, make sure you own this content as it's really precious. I can't express enough how important reading blogs is to me. But I'd just like to tell you that your content can help people even if you'll never know about them.